Intro About Carl Hooker:
Mr. Hooker has 22+ years of experience in education as a teacher and administrator. He’s launched and maintained Ed Tech initiatives that have received national acclaim. He’s written for national publications including Ed Surge, Huffington Post, Tech & Learning, and Edutopia. He’s the host of 2 podcasts: ISTE’s “Learning Unleashed” and Future Ready School’s “UnDisrupted” which have both received 5-star ratings on iTunes. His blog “HookED on Innovation” receives over 1000 hits daily from all over the globe.
Public Speaker:
As a public speaker, he has keynoted many state and national level Ed Tech conferences around the world. In 2014, he was named Leader of the year for the Tech & Learning magazine and in 2016 Thought Leader of the Year for PR with Panache. He serves as a national faculty member for Future Ready Schools and leads the Tech Leaders strand at their events throughout the year.
Influencer/Evangelist Experience:
Carl has been an advisor & influencer to multiple products and companies since 2014. Most notable are Kahoot, Nearpod, CatchOn, and NetRef. His role with these companies varied based on Scope of Work (SOW). He is currently the Chief Evangelist for Trashbots and an advisor for Bulb.
How Carl Hooker Will Assist Us:
Through a variety of media channels and strategies, as mentioned below, Mr. Hooker will help increase exposure of Rex Academy’s brand through a variety of resources and platforms. He can personally introduce us to customers which may lead to direct sales. In addition to outward brand exposure, he will provide support and direction for our internal product development and marketing via monthly or bi-monthly meetings and potentially hosting internal focus calls.
Tools Used to Evangelize:
Email, Twitter, Instagram, LinkedIn, Facebook, Blog, YouTube Channel, Newsletter, Webinars, Branded trivia events and public speaking events.
Tools Used to Advise:
Regular video calls and email support for different marketing strategies. Hosts focus group calls with other national influencers.
Outreach and Influence Statistics:
Total reach on Twitter: 18.7K followers and ~266k Impressions per month.
Blog reach on HookedOnInnovation.com: Average daily views – 1500
